Marketing is the most vital part of a trade. It is the base of any small or large business. Creating a product or service and taking it to the market for selling is called marketing. There are certain marketing strategies to sale your products and services. But these strategies should be modified and improved with time and according to the market trend of a particular industry. Remember that your marketing plan will be successful only when you have a goal. So first define your goal.

The basic steps to be followed are:

• Creation of a product or service
• Determining its feasibility or marketability
• Identify customer need
• Build up your online presence
• Package the product (or service)
• Offer the product or service to the customer
• Sell it and deliver the product or service on time

Only following these steps won’t work. You need to improve on it with time if you want more sale and more profit. Timely execution of your marketing plan will make your business successful.

Your site is ready. So what is the next step to make it visible on the Internet? Simple it’s the search engine that’s going to do this work for you. Now it must be thinking how search engines like Google, Yahoo and MSN will find your page. Well, usually the search engines have their own “submit link”. Just type your domain name there. The search engines will follow the domain name and pick up your website. Or else, try to place the link on some relevant and related websites. The search engines will discover your website following the links.

To make sure that the search engines find your webpages, follow the rules of a robots.txt file. If you don’t do this it may block the search engines from the pages. Designing a file using the sitemap protocol also helps the search engines to find your page easily. After creating the sitemap file modify the robots.txt file. This will help the search engines to find a page easily.

Submitting to search engines does not ensure that you will stay there for long. To maintain high search engine ranking follow some simple steps such as link building, directory submission, article submission, blog posting, forum posting, keyword enriched content development and so on.

If you follow these few search engine algorithms your website can stay for long in the search engines and get viewed by your targeted audience worldwide.